Search IOW Guide

Event

Gin & Senses - Sonic Tasting Experiment - Fairest Isle Festival

Past event

This page shows the historical details for Saturday 16 May 2026. If this event returns in 2027, the new details are not published yet.

A participatory sonic tasting experiment at The Sugar Store in Cowes exploring how sound, prediction, and live violin can affect flavour.

Presented by Fairest Isle Festival

Most evenings on the island follow a familiar shape. This one does not. Gin & Senses is a 45-minute experiment in whether a violinist playing beside you can change what your drink tastes like, and it takes place in a converted warehouse on the Medina at The Sugar Store in Cowes. It is the sort of thing that sells out quietly, shows up in conversation a week later, and makes everyone wish they had gone.

Sarah Hyndman leads the session. She is a TED speaker whose work sits at the crossroads of neuroscience and sensory experience, and the format here gives you three distinct tastings: sonic flavour, sonic fizz, and sonic storytelling. You are part of the experiment, not an audience for it. The violin is live, the gin is real, and the question of how sound rewires perception is tested on you rather than explained at you. It sits within Fairest Isle Festival, a short programme of music and ideas across the island, so there is more to explore if the Saturday has room for it.

Forty-five minutes is short enough to pair with dinner in Cowes afterwards, and the warehouse setting earns its keep: brick walls, river light, and a view across the Medina that most of the island does not know is there. Tickets from around £18, booking required. Worth doing before it sells out to people who heard about it after the fact. More food and drink events if you are building a day around it.

Other listings you may like — with upcoming dates on the island.

70 Girls 70

70 Girls 70 brings Kander and Ebb's offbeat musical comedy to Apollo Theatre in Newport, with performances from 17 to 25 July 2026.

· Arts & craftsMusic · Apollo Theatre · £5.00 · Booking required